Bangalore, May 4, 2024 – Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavors, prosperity and unending blessings. Bangalore May 2024 – Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune.
This year, the festival will be celebrated on May 10th2024.
Platinum jewellery, blending tradition and modernity, symbolizes everlasting prosperity and beauty for generations. The “Pt 950” inscription on each piece signifies the highest purity,making it a fitting choice for Akshaya Tritiya celebrations.
Highlighting the significance of Akshaya Tritiya for platinum jewellery, *Vaishali Banerjee, MD, PGI India* said, “Platinum’s preciousness and rarity appeals to young consumers. Over the years, platinum has emerged as the metal of choice for celebrating emotionally significant milestones, special occasions, and festivals, especially its ‘true white’ that is associated with purity and longevity.
*Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers* said, “At Kalyan Jewellers, we prioritize offering a diverse range of jewellery designs across various categories to meet the evolving preferences of our customers. During auspicious occasions like Akshaya Tritiya, platinum jewellery takes center stage as people consider it an opportune time to purchase precious jewellery.
*Joy Alukkas, Chairman and Managing Director, Joyalukkas India Pvt Ltd*. highlighted, “Synonymous with wealth, fortune, and prosperity, Akshaya Tritiya is an auspicious occasion for purchasing precious jewellery. The combination of platinum’s natural whiteand intricate designs makes it an ideal option this festival.
*Suvankar Sen, CEO & MD, Senco Gold & Diamonds remarked*, “Over the years, platinum has emerged as the metal of choice amongst the younger generation due to the metal’s rarity, purity, and innate strength. A universal symbol of love, the metal appeals to these young consumers who look to celebrate special occasions and festivals with jewellery that is equally rare and precious.
*Milan Shah, Director, Kalamandir* shared, “”As we approach Akshaya Tritiya, we anticipate another year of increased platinum jewellery sales. This auspicious occasion, known for new beginnings, purity, and prosperity, inspires consumers to choose platinum as their preferred precious jewellery.”